So, SLA have just announced their proposed name change: Association for Strategic Knowledge Professionals, or ASKPro. And I like it. I think.

What I am unsure about is the word ‘strategic’. While I think it works very well in the full name, one glance at the shortened version, and I’m immediately suspicious that ‘strategic’ was added purely because they wanted a word that started with S. This then leads me to question its value – is it there because it has a real, significant meaning to SLA members, or simply to make a snappy acronym?

And ASKpro? I think I love it. I really do. But I have this tiny, nagging suspicion that it’s one of those names you think are really cool at the time, but then 5 years later, you’re still stuck calling your dog “Woofalo”, and it’s getting embarrassing in the park.

These are only my first reactions and, for reasons stated here I will probably be voting for the change. But I think I need to ponder on it for a while, read the reasoning behind it, and generally decide how I feel about having ASKpro on my CV.

Actually, that feels pretty good. ASKpro. Yeah 🙂

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